Sole Collector

MTV's Drama Gets Young & Reckless with Sole Collector

While doing a little channel surfing over the last four years, you've probably come across MTV's hit show Fantasy Factory. The show stars professional skateboarder Rob Dyrdek, and gives the viewer a little insight into his humorous day-to-day dealings with friends and family. One of those family members is cousin Chris "Drama" Pfaff. Drama is typically the victim of Rob's practical jokes and quirky ideas such as swimming with sharks, jumping out of buildings and driving rally cars. Drama's Fantasy Factory escapades have made him one of the biggest reality stars on MTV. His name also rings out on the music scene, where he's had success as an up-and-coming producer.
When Drama isn't doing his thing on MTV or cranking out beats in the studio, he's busy being a fashion entrepreneur. The 24-year old officially launched his clothing line Young & Reckless last year. Inspired by street fashion, Drama chose the name Young & Reckless because he wanted something that would express a lifestyle and culture that he himself is familiar with. An Akron, Ohio native, he also explained that he wanted to give kids in smaller cities an opportunity to own name brand streetwear that they typically can't find at their local retailers. Current offerings from Young & Reckless include t-shirts and hoodies for men and women, as well as a variety of hats. Also on the way are new accessories such as sunglasses. The upstart brand has been rocked by stars such as 50 Cent, Kevin Durant, Zac Efron, Chad Ochocinco, Danny Way and many more.
Another thing you probably didn't know about Drama is that he's a certified sneakerhead. He's a fan of everything from skate shoes to Air Jordans to runners. His go-to shoe at the moment? Nike's 3.0 Free runner, which he says he nearly wears on a daily basis. The passion Drama has for sneakers is also something he works into his Young & Reckless line. While the designs aren't directly attached to any one shoe, he does keep popular sneaker colorways in the back of his mind during the creative process. We were able to catch up with Drama to talk about Young & Reckless and get a few of this thoughts regarding sneakers.
Sole Collector: When you are designing your t-shirt colorways, what shoes do you keep in mind?

Drama: I can't really say that there is any one type of shoe that I keep in mind. If anything, I’d have to say Jordans. But for the most, part I just reference a lot of the classic shoe and sports colorways to make sure that kids are able to match them.