Oriflame

Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick. The company sells skin care, cosmetic products and other related products through an independent sales force of over 3 million people

Brief history

Oriflame was founded in 1967 by brothers Jonas and Robert af Jochnick, and their then partner, Bengt Hellsten in Stockholm. The brand got its name from the royal banner of medieval France which was traditionally unfurled only on the battlefield and accompanied by the war cry Montjoie Saint Denis. Oriflame then expanded and had its first UK Consultant in 1970. Following this Oriflame Ireland opened as a licensee in 1972. Oriflame published their catalogues in the UK for the first time in 1988. The company then expanded and in 2006 Oriflame UK and Ireland became part of the Premier Direct Group  but was subsequently sold to independent owners, Eric McClenaghan and Kevin Kenny